Solution details
Platform:
Online
Description:
dataplor’s United States POI and mobility product addresses a significant gap in location intelligence by combining precise POI data with accurate foot traffic counts. Traditionally, businesses rely on demographic or static market data, which often fails to capture the dynamic nature of consumer behavior. By including foot traffic insights, businesses can gauge not just the market potential of a location but also its real-world popularity and activity patterns. This enhanced perspective allows users to: (1) Assess economic trends and evolving consumer interests. (2) Benchmark competitor performance with greater accuracy. (3) Pinpoint underserved market opportunities. (4) Develop precise, data-driven forecasts. By providing GDPR-compliant, non-PII mobility data paired with the most comprehensive POI data for the United States, the product ensures businesses can act with confidence while maintaining data privacy standards. dataplor's datasets include 55+ attributes such as: - Unique, Static dataplor ID - Business Name - Main/Sub/Business Categories - Chain ID/Name - Home Address - Neighborhood - City, State, Postal, Country - Latitude/Longitude - Open/Closed Status - Visit Counts - Confidence Scoring - First Opened - Popularity Indices - Sentiment Indices and more
Industries:
Retail