Solution details
Platform:
Online
Description:
dataplor's comprehensive POI & foot traffic dataset is your key to navigating Mexico's dynamic and complex market. Our data provides unparalleled insights into the nation's diverse landscape, from bustling metropolitan areas like Mexico City and Guadalajara to vibrant coastal regions and smaller towns. dataplor’s mobility and foot traffic data for Mexico addresses a significant gap in location intelligence by combining precise POI data with accurate visitation counts. Traditionally, businesses rely on demographic or static market data, which often fails to capture the dynamic nature of consumer behavior. By including foot traffic insights, businesses can gauge not just the market potential of a location but also its real-world popularity and activity patterns. This enhanced perspective allows users to: (1) Assess economic trends and evolving consumer interests. (2) Benchmark competitor performance with greater accuracy. (3) Pinpoint underserved market opportunities. (4) Develop precise, data-driven forecasts. By providing GDPR-compliant, non-PII mobility data paired with the most comprehensive POI data for the US and Canada, the product ensures businesses can act with confidence while maintaining data privacy standards. Data Points for In-Depth Analysis: Store Identification & Naming - Official POI names, reflecting regional variations, and unique IDs for easy tracking Business Type & Focus - Clear categorization into primary and secondary business types. - Popularity Indices - Sentiment Indices and more Precise Location Information - Street names - City - State/province - Postal code - Country - Neighborhood data. Geo-Coordinates for Mapping - Latitude - Longitude Operational Status & Data Reliability: - Indicates whether stores are open or closed, along with a confidence score for data accuracy. - Establishment Date - Foot Traffic Metrics - Access visitation counts for places of interest across the US, Canada, and Mexico. - Understand activity patterns and uncover untapped opportunities. - Analyze customer behavior and benchmark competitor performance. - Optimize site selection and target new markets.
Industries:
Retail