Market Development

Precise market insight with location intelligence

Learn how the best businesses use location intelligence to find opportunities and build resilience

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Are you ready for your best customers?

Best-in-class companies use location intelligence to drive real market growth – one street, one customer, and one product at a time. Location Intelligence solutions from Esri provide businesses like yours with the insights needed to power sustained market development. Our technology enables you to consume large disparate datasets and analyze them at a hyperlocal level. With the application of advanced analytics, you can gain the necessary understanding to engage with your best customers across every channel.

Business continuity and recovery

The report, Business Continuity And Recovery In The Age Of COVID-19; The Role Of Location Intelligence, contains charts and data describing the challenges and opportunities associated with enabling an effective response to COVID-19 with location intelligence.

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Article

Things retailers should consider when they reopen

Few sectors have been more affected by the pandemic than retail. As shoppers emerge from their homes, retailers must adapt to meet changes.

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A holistic approach to market growth

Find the growth potential in your markets by leveraging location intelligence to understand the attributes driving your success. Identify the characteristics of your best markets and customers, and develop repeatable strategies to realize the opportunities you've uncovered.

  • Sales Performance Viewer

    View stores, trade areas, and market level performance data across your enterprise using interactive dashboards. Quickly assess performance and identify geographic trends in your business.

  • Market Explorer

    Explore store, customer, and competitor locations in a fully interactive map. Add and remove layers of data, or zoom in and out of specific locations while aggregating data in those areas.

  • Site Selection and Marketing Planning

    Use demographic, economic, and behavioral data to find new market opportunities based on the attributes of your most successful stores. Build trade areas to better understand your customers.

  • Field Data Collection

    Empower your field teams to collect data about specific locations including statistics, customized form fills, photographs, and images. Easily translate their input into enterprise data, available across the company in real time.
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Industries using Enterprise Location Intelligence

Manufacturing

Banking

Retail

Real Estate

Insurance

Learn how innovative businesses are accelerating market growth with location intelligence