To succeed in the retail sector, a business will need to understand how its potential consumers are purchasing goods and services, and what type of goods are most in demand. Similarly, a commercial real estate company cannot make informed decisions about investment properties within a specific geographical location without first understanding the population, age, income, or educational attainment of the people in the area of interest. In the absence of reliable data, businesses and organizations make crucial decisions with incomplete information.
Esri has long recognized the need for authoritative data, providing users with access through products across the ArcGIS system and through data files on request from our sales team.
To improve discoverability and ease of access to data offerings, Esri has introduced an e-commerce experience for users to purchase demographic data for the United States.
With the new data store, users have access to a variety of data sets. From Census data to Consumer Spending and Market Potential data, organizations can buy data on-demand to suit their workflows.
The store offers full databases or data tables:
| Dataset | Overview & Application | |
| 1 | Esri Updated Demographics | Identify areas for new stores or allocate resources for clinics and hospitals using population and income data. Updated annually, Esri’s Demographics provides current-year and five-year forecasts for over 2,000 demographic and socioeconomic characteristics, including population, income, age, race, ethnicity, and educational attainment.
Choose all or just some of the 34 different tables.
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| 2 | Census | Esri offers US Census Bureau’s Census 2020 and 2010 data available in the latest geographic boundaries so you can look at trends over time.
Choose all or just some of the 49 different tables.
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| 3 | American Community Survey (ACS) | ACS data is a continuous, nationwide survey that provides timely information for a variety of social, economic, housing, and demographic characteristics. Data from the ACS survey is published annually and covers a range of detailed topics.
Choose all or just some of the 32 different tables.
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| 5 | Tapestry Segmentation | Customize health care services for neighborhoods across the country. Esri Tapestry Segmentation provides detailed summaries of communities in the United States. Neighborhoods are grouped together into smaller segments based on shared demographic, socioeconomic, and lifestyle characteristics.
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| 6 | Market Potential: | Tailor your product offerings to better serve customers. Esri’s U.S. Market Potential data can help consumer goods businesses and marketers better understand what types of goods, services, and activities consumers use or demand. Marketers can optimize their strategies by studying consumer attitudes in relation to spending and the economic environment.
Choose all or just some of the 39 different tables.
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| 7 | Business Summary | Identify areas with a growing number of businesses and offer insurance services to suit their needs. Esri’s Business Summary data provides information on total sales, total number of employees, number of businesses by industry within a given region.
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| 8 | Consumer Spending | Answer the question, “What are consumers buying?” and drive business success with Esri’s U.S. Consumer Spending data. This data identifies hundreds of items that fall under categories such as alcoholic beverages, apparel & services, education, entertainment and more.
Choose all or just some of the 42 different tables.
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| 9 | Retail Demand | Empower consulting clients to make strategic plans or enter viable industries. Retail Demand data shows potential spending areas. It includes annual industry expenditures, average potential spending per household, and an industry-specific Spending Potential Index (SPI).
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How to Purchase the Data
To get started, visit the store and select your dataset of interest by clicking one of the options on the left-hand side. You should see a few cards displaying the full databases or data tables (where applicable). Select a full database or one or more data tables by clicking the check box next to each item. To learn more about each database, click ‘view details’ on the cards that say, ‘full database’.
Next, proceed to pricing by clicking the blue button in the top right-hand corner. Enter the number of users in your organization, and click the check box to confirm that your information is accurate.
Note: For organizations with 101+ users, please fill in the pop-up form to connect with an account manager.
The next step is to specify the geographic extent (such as data for an entire country, state, CBSA or county), level (this could be a block group, census tract or zip code), and file type (CSV, Excel, shapefiles etc.) you are interested in. The selected items will then appear in your cart.
Submit your order, review the information in the data order summary, and check out. You should get an email notification shortly after with instructions on when the data will be available.
Get your hands on authoritative data from Esri and begin your analysis!
Learn about the data offerings from Esri Demographics here.
Explore tutorials on how to work with demographic data and how to get started with Esri U.S. Demographics.
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