Dr Linda Beale is the Group Lead for Location Analytics at Esri, with an interest in sharing the value of spatial analysis with an audience ranging from those new to the discipline to those who are seeking fresh approaches and techniques. A geographer by training, Linda gained her PhD in GIS, statistics and modelling, and led the geospatial health group in the Small Area Health Statistics Unit at Imperial College London. Linda has extensive experience in the field of spatial epidemiology and has worked closely with Health Departments, the World Health Organisation and Center for Disease Control. She developed the award winning Rapid Inquiry Facility program for chronic disease modelling and was co-author on the landmark Environment and Health Atlas for England and Wales. Linda is the author of the first Esri MOOC, Going Places with Spatial Analysis, and she has published numerous peer-reviewed papers, book chapters, and been invited to keynote, present and deliver workshops at national and international conferences. Linda has worked at Esri since 2011, where her experience helps shape location analytics to provide the community with better and more powerful tools, and where she helps teach best practices and sharing of knowledge to develop understanding across the wider community.