Spatially Mapping Chick-fil-A Restaurants

Chick-fil-A, the largest quick-service chicken restaurant chain in the United States, has more than 1,800 locations in 44 states and $5 billion in annual sales.

The company implemented ArcGIS on its own infrastructure to maintain its stringent security requirements and keep tight control over business data and applications. This deployment gives Chick-fil-A the flexibility and capabilities of an enterprise GIS cloud solution while maintaining governance over servers, networks, and databases.

The use of ArcGIS Enterprise with portal allows staff to discover, use, and share GIS assets internally. ArcGIS ensures Chick-fil-A can get the right information to the right people across the organization.

For example, Chick-fil-A real estate analysts use ArcGIS to access internal data such as new store locations, sales, and customer survey information. They enhance that data with demographic and psychographic datasets from Esri and other sources.

"We need information, including maps and spatial analytics, to be easily accessed and easy to use," said Chan Lee, senior GIS analyst, Chick-fil-A. "It also needs to provide us with the confidence to make serious, often very expensive decisions. We need a solution that works with web applications as well as on mobile devices in as real time as possible."