Plant-for-the-Planet Initiative: The Trillion Tree Campaign

Felix Finkbeiner was just nine years old when he had an idea to plant 1 million trees in every country on earth. The German primary school student was inspired by the late Nobel Peace Prize Laureate Wangari Maathai, founder of the Green Belt Movement with the mission to plant 30 million trees across Africa. But Finkbeiner was determined to do much more. On March 28, 2007, the first tree was planted at his school in Bavaria, marking the official launch of the Plant-for-the-Planet Initiative. In the decade since, children and organizations across the globe have planted more than 15 billion trees in 190 countries under the guidance of the United Nations Environment Programme (UNEP). See More 2018 Esri User Conference Plenary - http://p.ctx.ly/r/7zha ------------------------------------------------------------------------------------------------------------ Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com