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E&A OnSite Powered by ArcView Business Analyst and RouteMAP IMSGIS Assists Site Location in the E-commerce AgeCheck Into Cash, a financial services company headquartered in Cleveland, Tennessee, was hoping to locate a new store in one of 18 states in the eastern United States. No problem.
A real estate representative from Check Into Cash logged onto Edens & Avant's Web site at www.edensandavant.com and linked to that commercial real estate enterprise's interactive Web program E&A Above right: By clicking on the aerial photo on the property information page, a larger photo pops up with great detail. The Power of LocationNo one can dispute the power of the Web. The power of e-Business is redefining how retailers reach consumers. But behind the power of the Web is another driving force that is profoundly benefiting Businesses and consumers alike. It's the power of location. (See cover article about Location Services.) For Edens & Avant, this could not be any truer. "Our overarching goal was to create a program that would enable our retailers to quickly locate and assess the viability of a particular location according to their spatial needs," says David Z. Beitz, manager of E&A OnSite, Edens & Avant. "The input we received from retailers in our test phase enabled us to tailor the program's functionality to the way they do Business."
Above left: Property information page contains a description, a photo, aerial photo, demographics, and an interactive map powered by RouteMAP IMS. "As an owner and manager of more than 250 grocery-anchored shopping centers, we needed a way for retailers to easily find properties that met their unique geographic criteria," says Beitz. "We had solid solutions in place, but the combination of GIS and the Web gave us a new standard for research, qualification, and customer service that gives us a strategic advantage. Our customers are at the center of our efforts, so the E&A OnSite interactive program makes perfect sense." "We use ArcView Business Analyst and RouteMAP IMS as the primary drivers of the property search application E&A OnSite," says Beitz. "RouteMAP IMS provided dynamic mapping on the Web and an easy way to upload our properties since they were already in GIS. ArcView Business Analyst provided the data used for the demographic search." E&A OnSite streamlines the process of site location for retailers by giving them a quick and easy-to-use solution for evaluating Edens & Avant properties. In the past, retailers would have had to carry out a time-consuming paper-based process of assessing data on Edens & Avant properties. E&A OnSite links Edens & Avant's retailers to shopping centers that best meet their store site location requirements. Customers simply enter in their specific location and demographic criteria, and within seconds, a list of suitable shopping centers in the Edens & Avant retail portfolio that meet their query is generated.
Above right: RouteMAP IMS gives users the ability to be linked to the property information page directly from the map by using the identify button. "Saving our retailers time is a great benefit, especially when a retailer needs to open many stores in a targeted geographic market within a specific amount of time," says Beitz. "A secondary benefit of the application is that it has assisted our retail leasing representatives to start thinking more spatially. By using the site, they can take a proactive solution-oriented approach to site selection for retail stores. Our company succeeds when our clients profit in markets that best meet their needs." For more information, contact David Beitz, Edens & Avant, 1901 Main Street, Suite 900, Columbia, South Carolina 29201 (tel.: 803-779-4420, fax: 803-765-0684, e-mail: davidb@edensandavant.com). |