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Updated with Esri's newly released 2006/2011 demographic data, the 2006 Community Sourcebook products—Community Sourcebook of ZIP Code Demographics, 20th Edition; Community Sourcebook of County Demographics, 18th Edition; and Community Sourcebook•America with ArcReader CD-ROM—are now available. The Community Sourcebooks are definitive demographic data reference tools used by companies; corporate, university, and public libraries; and public agencies for quick, easy demographic research and analysis projects.
Containing data of only the highest level of accuracy, the printed books and CD-ROM contain more than 80 updated demographic data variables that include spending potential data and business data for every U.S. ZIP Code or county. Information about the 2005 posthurricane population findings is a significant addition to all of the 2006 Community Sourcebooks.
Printed Community Sourcebooks
Each printed Community Sourcebook contains four pages of demographic data for every U.S. ZIP Code or county arranged in an easy-to-reference format, along with methodology statements and other important reference information.
These softcover books include selected data along with 2006/2011 trends at the ZIP Code and/or county, Metropolitan Statistical Area, Designated Market Area (DMA), and state levels. Demographic variables include population, households, families, race, income, and spending potential indexes. Data from the printed Community Sourcebooks can be used as part of marketing analyses to
- Evaluate current and potential sites.
- Profile customers and constituents.
- Forecast demand for products and services.
- Explore new markets for business opportunities.
- Analyze spending patterns.
- Plan marketing and media campaigns.
- Target the best markets.
Community Sourcebook of ZIP Code Demographics contains business, spending, and segmentation data. Other features include
- 2006 demographic data updates and 2011 forecasts
- 2005 posthurricane population findings
- Information for all residential and nonresidential U.S. ZIP Codes
- Data methodology statements
- Data for the total number of businesses and total employment for the dominant industry in each ZIP Code
- Spending potential indexes for 20 product and service categories
- Dominant Community Tapestry segment for each ZIP Code
- Community Tapestry segment descriptions
- Summary data for quick comparison of any ZIP Code to state and national information
- Individual state maps that delineate three-digit ZIP Code area boundaries
- North American Industry Classification code definitions
Community Sourcebook of County Demographics provides comprehensive information about every U.S. county, including
- 2006 demographic data updates and 2011 forecasts
- 2005 posthurricane population findings
- More than 80 demographic data variables for each U.S. county
- Consumer spending indexes for 20 product and service categories
- Summary data for all Core Based Statistical Areas (CBSAs) and DMAs
- Data for the total number of businesses and total employment information for each county's dominant industry
- State maps that illustrate each county and CBSA boundary
Sourcebook•America with ArcReader CD-ROM
View, pan, zoom, sort, query, and report are some of the functionalities available on the Sourcebook•America with ArcReader CD-ROM. The same detailed demographic data variables found in the printed Community Sourcebooks are included with search, sort, and query software on a single CD-ROM. Esri's ArcReader map display software enables users to produce prepublished maps created from the data. The ArcReader map display software allows users to pan, zoom, identify, and retrieve information about any map feature.
Two versions of the Sourcebook•America with ArcReader CD-ROM are available:
- Sourcebook•America with ArcReader—This version combines ZIP Code and county information for the entire United States in digital format with query and ArcReader map display software. Data can be exported from Sourcebook•America for use with Esri's ArcGIS Desktop products or any other third-party GIS software.
- Sourcebook•America with ArcReader, plus Tract and Place Data—Sourcebook•America with ArcReader CD-ROM is enhanced with data at the census tract or census place geography levels for the entire United States and can be used for more refined analyses. The query and ArcReader map display software from the standard version is also included.
More Information
For more information about the Community Sourcebooks, visit www.esri.com/sourcebooks or order from the Esri Store at www.esri.com/store.
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