The 2005 editions of Esri's sourcebook products—Community Sourcebook of ZIP Code Demographics, 19th Edition; Community Sourcebook of County Demographics, 17th Edition; and the Community Sourcebook·America with ArcReader CD—are now available. The sourcebook products are definitive demographic data reference tools used by companies; corporate, university, and public libraries; and public agencies for quick and easy research and analysis projects.

The printed books and CD contain more than 80 updated demographic variables that include spending potential data and business data for every U.S. ZIP Code or county. All the sourcebook products contain Census 2000 data; 2005 demographic updates; 2010 projections; consumer spending data; business data; and data from Esri's segmentation system, Community Tapestry.

Printed Sourcebooks

The Community Sourcebook of ZIP Code Demographics has four pages of demographic data for every U.S. ZIP Code. The data contained in this softcover volume is arranged in an easy-to-reference format, along with methodology statements and other important reference information. The softcover Community Sourcebook of County Demographics contains four pages of demographic data for every U.S. county, along with county maps for every state and other important reference information.

These volumes include selected data along with 2005/2010 data trends at the ZIP Code and/or county, metropolitan statistical area, designated market area, and state levels, depending on the book chosen. Demographic variables include population, households, families, race, income, spending potential indexes, etc. Data from the sourcebooks can be used as part of marketing analyses to

• Evaluate current and potential sites.
• Profile customers and constituents.
• Forecast demand for products and services.
• Explore new markets and opportunities.
• Analyze spending patterns.
• Plan marketing and media campaigns.
• Target best markets.

The Community Sourcebook of ZIP Code Demographics contains business, spending, and segmentation data. Other features include

• 2005 demographic data updates and 2010 forecasts
• Information for all residential and nonresidential U.S. ZIP Codes
• Data for the total number of businesses and total employment for the dominant industry in each ZIP Code
• Spending potential indexes for 20 product and service categories
• Dominant Community Tapestry segment in each ZIP Code
• Community Tapestry segment descriptions
• Summary data for quick comparison of any ZIP Code with state and national information
• Individual state maps that delineate three-digit ZIP Code area boundaries
• North American Industry Classification code definitions

The Community Sourcebook of County Demographics provides comprehensive information about every U.S. county, including

• 2005 demographic data updates and 2010 forecasts
• More than 80 demographic variables for each county
• Consumer spending indexes for 20 product and service categories
• Summary data for all Core Based Statistical Areas (CBSAs) and Designated Market Areas
• Data for the total number of businesses and total employment information for each county's dominant industry
• State maps that illustrate each county and CBSA boundary

Community Sourcebook·America with ArcReader CD

View, pan, zoom, sort, query, and report are some of the functions available on the Community Sourcebook·America with ArcReader CD. Demographic datasets from the printed volumes, Community Sourcebook of ZIP Code Demographics and Community Sourcebook of County Demographics, along with search, sort, and query software, are combined on a single CD. In addition, Esri's ArcReader map display software allows users to view prepublished maps created from the data. Adding Esri's ArcReader technology to Sourcebook·America allows users to produce presentation-quality maps that illustrate key demographic data. ArcReader can be used to pan, zoom, identify, and retrieve information about any map feature.

The Community Sourcebook·America with ArcReader CD contains the same detailed demographic variables, such as population, households, families, race, income, and spending potential data, that appear in the printed sourcebooks. Data can be exported for use with Esri's ArcGIS Desktop products or any other third-party GIS software. Community Sourcebook·America with ArcReader operates on Windows XP, Windows 2000, or Windows NT 4.0 SP6a with Internet Explorer 6.0 or higher.

Visit www.esribis.com/sourcebooks.