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Business Analysis on the Go with New iPhone App

The demographic and market information of BAO is now available on the iPhone.

Esri's Business Analyst solutions have been extended to the iPhone with the release of Business Analyst Online (BAO) for iOS. This free app, available for download from the Apple App Store, provides access to 2010 U.S. demographic and business data and analysis from BAO on the go.

BAO delivers powerful market analyses through a Web browser. Users generate on-demand reports and maps to get a detailed, comprehensive view of the demographic makeup of various populations and their lifestyles and buying behaviors. This revealing information allows users to find their best locations, customers, and products/services. With the BAO for iOS app, they can now get this valuable information through an iPhone, iPad, or iPod touch.

The BAO for iOS app provides the demographic and market information needed to instantly evaluate an area on-site. It helps answer three key questions about a location:

• What types of people live here?—Get a demographic and market snapshot of a location (e.g., population, age, income, education, homeownership, and consumer spending).
• How do they differ from the people in another location?—Compare the demographic and market data for two locations or one location versus the entire United States.
• Is this a good location based on specified needs?—Set the desired criteria and find out how the location measures up.

In addition, subscribers to the BAO Web application are able to access the full set of BAO reports and maps through BAO for iOS. A subscription to BAO allows users access to even more data, such as market potential, retail marketplace, and consumer spending, along with more analysis functionality, such as the ability to customize drive times and rings and create color-coded maps.

More Information

For more information and to download the app, visit www.esri.com/baoforios.