ArcGIS 9.1 Business Analyst is now available. New features and data in ArcGIS 9.1 Business Analyst will help companies, agencies, and organizations perform more accurate marketing analyses quickly and efficiently.

In addition to the familiar wizards for analyzing data for stores, customers, and trade areas, ArcGIS 9.1 Business Analyst is integrated with Esri's ModelBuilder and includes templates and tools to automate the market analysis process. This release also includes the full functionality of ArcGIS Network Analyst, providing ArcGIS 9.1 Business Analyst users with access to the routing and service area tools of Network Analyst. The innovations available in ArcGIS 9.1 Business Analyst, coupled with the industry's best datasets, provide optimal marketing analysis tools to users looking to gain competitive advantage.

ArcGIS 9.1 Business Analyst includes

• Updated datasets, such as 2005/2010 demographic data and projections, and segmentation data from Community Tapestry down to the census tract level
• Dynamap/Transportation street data from Tele Atlas/TomTom North America, Inc., and infoUSA business data
• New techniques to create and compare trade areas
• New Huff sales forecasting models
• Enhanced reporting capabilities
• Routing and drive-time tools based on ArcGIS Network Analyst

An optional segmentation module provides capabilities that help to precisely profile customers or constituents, tailor messages for maximum response, reveal underserved market areas, and define the products and services preferred by targeted segments.

Use ArcGIS 9.1 Business Analyst to

• Profile customers and constituents.
• Find similar customer and constituent segments.
• Craft messages to increase response from targeted customers and constituents.
• Analyze and select the best locations for expansion.
• Perform competitive analyses.
• Evaluate store/site performance.

ArcGIS 9.1 Business Analyst requires ArcView, ArcEditor, or ArcInfo.

Users who are current on maintenance for ArcGIS Business Analyst are eligible to receive a complimentary registration for the Esri International User Conference.

For more information, visit www.esri.com/arcgisbusinessanalyst or call 1-800-292-2224.