Retailers vs. Consumer Package Goods Companies: A World Apart?
A 2024 benchmark study from Retail Systems Research (RSR) explores how geospatial technology is being used by retailers and CPG companies.
Understanding the retail industry with the power of location intelligence
The latest report created by RSR examines the role of geospatial technology as a critical tool for retailers to understand who their customers are and how they’re interacting with brands.
The report, “Retailers Vs. Consumer Package Goods Companies: Worlds Apart?”, delves into the ways that geospatial technology is being utilized by both retailers and CPG companies.
Learn more about the growing correlation between successful retailers and those who embrace location intelligence to find insights about supply chain management, consumer preferences, product range, and inventory management.
If you would like to preview the report before downloading, please click "View report preview" at the top of this page.