Planners have the obligation to create a path of sustainable and equitable development that leads to opportunities every resident deserves. To achieve this, it is essential that planners understand, incorporate, and analyze location and make it the focal point of their long-range planning. Practices such as geodesign have long embraced using location-based analysis to find the right balance between the built and natural environments. ArcGIS provides the platform for an agile and data-driven approach to sustainability, equity, and public input in comprehensive planning.