Retail Customer Engagement & Analytics | Retail Customer Personalization

Know your best customers

Retailers need an authentic customer engagement strategy to deliver the personalized experiences and offerings customers expect. Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth. With tools like GIS, machine learning, and business intelligence, retailer leaders can engage customers where they are—on social media, on an app, or in a store.

Unlock insights from your CRM with GIS

Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.

CRM analysis
Tapestry Segmentation data
Data enrichment

Unlock precise customer insights with GIS

Retailers use CRM tools to connect with and engage customers. GIS can unlock the spatial aspects of CRM tools, highlighting places where there are higher concentrations of your best customers and enabling more focused and relevant marketing and higher conversion rates.

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Neighborhood-level insights about customers

Understand your customers' lifestyle choices—what they care about, where they shop, and how they spend their time. Tapestry Segmentation data uses 67 discrete behavioral and demographic segments, with easy-to-understand descriptions, to personalize market segments in US neighborhoods.

Add customer data to geographic attributes

Business leaders use ArcGIS to access the thousands of hyperlocal attributes that they need in order to understand who their customers are and how to reach them. They can import their own data and find unique insights into customers' behaviors.

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STORY

Unlocking insights in the CRM

Geographic analysis helps retailers unlock insights about customers, build accurate trade areas, and create personalized experiences for customers.

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WHERENEXT

DICK's Sporting Goods strengthens omnichannel

At the largest sporting goods retailer in the US, a creative team of analysts uses GIS technology to guide expansion.

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STORY

Demographics and store performance

Retailers use location intelligence to understand differences among individual customers, groups of customers, and their neighbors in a market.

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WHERENEXT

Carhartt wins in omnichannel with customer focus

With the same focus on customer needs that its founder demonstrated, Carhartt has distinguished itself as an omnichannel retail success story.

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Products for customer engagement

ArcGIS Online

ArcGIS Online is a complete, cloud-based GIS that connects people, locations, and data through interactive maps.

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ArcGIS Pro

ArcGIS Pro is a powerful, single desktop GIS application that provides professional 2D and 3D mapping in an intuitive user interface.

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ArcGIS Business Analyst

Combine demographic, lifestyle, and spending data with map-based analytics for planning, site selection, and customer segmentation.

More on Business Analyst

Retail industry strategies

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Customer Engagement

Know your best customers

Unlock insights from your CRM with GIS

Unlock precise customer insights with GIS

Neighborhood-level insights about customers

Add customer data to geographic attributes

Unlocking insights in the CRM

DICK's Sporting Goods strengthens omnichannel

Demographics and store performance

Carhartt wins in omnichannel with customer focus

Products for customer engagement

ArcGIS Online

ArcGIS Pro

ArcGIS Business Analyst

Retail industry strategies

Customer Engagement

Site Suitability

Market Research and Planning

Supply Chain and Logistics

Advertising and Marketing

Contact sales

Learn more about Esri

Contact us

Connect with the Esri retail team