Retail Advertising & Marketing Powered by Location Intelligence

Presentations that differentiate your services

Retail advertising success depends on precise, accurate information about target audiences. Empower creative and account teams with robust spatial analytics and the largest catalog of behavioral and economic data available. Create compelling presentations with beautiful maps and customizable infographics and dashboards that sell your story to businesses.

Energize campaigns with powerful location analytics

Strategic planning
Customer analytics
Advanced analytics

Maximize your clients' advertising investment

Creative teams use ArcGIS to create compelling campaign stories. Show clients exactly where opportunities exist in a specific market for targeted media buys and focused investments using retail location intelligence. With precise demographic, consumer spending, and behavioral data, you can confidently reach specific customer types where they live, work, and play.

Learn about ArcGIS Dashboards

Map of the United States with indicating hot spots

Boost campaigns and conversion rates

Authentic, relevant messaging is critical for effective marketing campaigns. Use ArcGIS with machine learning and business intelligence tools to create messaging that resonates with the target customers of retail marketing clients. Drive higher conversion rates with location-specific data.

Strengthen analytics with geospatial tools

ArcGIS contains the largest atlas of population, demographics, behavioral, and lifestyle data—covering more than 175 countries. Create beautiful, easy-to-understand maps and infographics with the most sophisticated geospatial tools in the world.

Learn about spatial analysis

Black map with multicolored dots indicating advanced analytics

STORY

Maximizing media investments

Make the most of your media investments. Marketers can use ArcGIS to find markets where media spending will have the greatest impact on sales.

Explore the maps

VIDEO

Location-based market intelligence

Make smart decisions about site selection and customer needs by combining demographic, lifestyle, spending, and census data with map-based analytics.

WHERENEXT

Delivering fresh insight to world-famous brands

Childhood interests in art and technology led Stephen Roach to a career built on data analysis, attractive visualizations, and location intelligence.

Read the article

STORY

Customer-centric analysis

Learn how to combine geography and artificial intelligence to reveal customer insight and make predictions.

Read the story

Products for marketing and advertising

ArcGIS Online

ArcGIS Online is a complete, cloud-based GIS that connects people, locations, and data through interactive maps.

More on ArcGIS Online
ArcGIS Pro

ArcGIS Pro is a powerful, single desktop GIS application that provides professional 2D and 3D mapping in an intuitive user interface.

More on ArcGIS Pro
ArcGIS Business Analyst

Combine demographic, lifestyle, and spending data with map-based analytics for planning, site selection, and customer segmentation.

More on Business Analyst

Retail industry strategies

See all business industries

Contact sales

Learn more about Esri

About ArcGIS

About services

About Esri

Contact us

Call us

1-800-447-9778

Outside the United States

Advertising and Marketing

Presentations that differentiate your services

Energize campaigns with powerful location analytics

Maximize your clients' advertising investment

Boost campaigns and conversion rates

Strengthen analytics with geospatial tools

Maximizing media investments

Location-based market intelligence

Delivering fresh insight to world-famous brands

Customer-centric analysis

Products for marketing and advertising

ArcGIS Online

ArcGIS Pro

ArcGIS Business Analyst

Retail industry strategies

Customer Engagement

Site Suitability

Market Research and Planning

Supply Chain and Logistics