Market Research and Site Analysis

Gain market-level insights that inform buyers and win deals

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Data-driven market research and site analysis

Clients want to have confidence that they are making the right decisions about their real estate investments. ArcGIS provides precise, local data and market trends about locations and neighborhoods. Interactive maps and easy-to-understand infographics inform clients and investors about your properties. Close deals with advanced market analysis that wins business.

Market research and site analysis capabilities

Conduct market research that drives action

Find your client's next best location, provide insights about how to optimize a portfolio of sites, and make faster decisions about properties and facilities. In real estate, speed is essential.

Use real estate market research and site analysis from ArcGIS to provide insights that set your brokers apart from the competition. 

Read a case study
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Create professional branded assets, fast

Bring data, maps, and high-quality graphics together in ArcGIS to quickly generate beautiful, professional marketing materials that will inform your audience and set your brand apart. From informing stakeholders to managing assets and winning pitches, ArcGIS empowers brokers with the insights and analysis that will differentiate your brand.

Graphic of a computer monitor displaying a 3D rendering of a potential development on a grassy tree-filled lot

Get precise market data, real local insights

ArcGIS offerings for real estate provide access to over 15,000 variables about locations and markets. Data includes demographics, business locations, consumer behavior, and market potential. From a broad market level down to hyperlocal block groups, ready-to-use datasets provide critical insights for business.

Explore business data
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CASE STUDY

Urban planners use GIS to revitalize neighborhoods

Planners in Atlanta, Georgia, use GIS to engage with people and implement sustainable development practices, rejuvenating neglected neighborhoods.

Read the case study

Products for market research and analysis

  • ArcGIS Pro

    Support data visualization; advanced analysis; and authoritative data maintenance in 2D, 3D, and 4D.

    More on ArGIS Pro

  • ArcGIS Business Analyst

    Make smarter decisions for market planning, site selection, and customer segmentation by combining data with map-based analytics.

    More on Business Analyst

  • ArcGIS Online

    Build interactive web maps with ArcGIS Online, Esri's web-based mapping software. 

    More on ArcGIS Online

  • ArcGIS Insights

    Answer questions you didn't know to ask, analyze data completely, and unlock new insights.

    More on ArcGIS Insights

  • ArcGIS Velocity

    Process, visualize, and analyze real-time data feeds; store those feeds as big data; and perform fast queries and analysis.

    More on ArcGIS Velocity
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