Communicate Your Cause

Take a geographic approach to outreach

Compelling map-based data visualizations and analysis provide powerful ways to deepen support for your mission. Immersive storytelling stands out and uniquely communicates why you are concerned, what happens if people don’t act, and where there are opportunities to intervene. Use GIS technology to elevate communication strategies and rally passionate changemakers.

Build community with location-based insights

Identify advocates
Connect volunteers and need
Strengthen calls to action
Illuminate your mission
Monitor program progress

Find community advocates to build momentum

The demographic characteristics across communities are widely diverse. ArcGIS software provides apps and data that help nonprofit staff identify where people have interests that align with an organization’s mission and are likely to support it. Rich data analysis informs effective outreach across communities to drive engagement.

Pair volunteers with opportunities to serve

Use the maps and apps in ArcGIS to show volunteers where people need their support and establish a genuine partnership between the public and planning professionals.

Volunteer progress along the California coast

Relate your mission to community stakeholders

Use a geographic approach to put a nonprofit’s mission in the context of where people work, live, and play. Stakeholders can quickly see what needs to be done where and implement necessary actions.

Redistricting map from the Dolores Huerta Foundation

Monitor areas where intervention is needed

Nonprofit organizations and volunteers must effectively oversee services and programs. The maps and spatial analysis in ArcGIS provide volunteers with powerful tools to monitor progress and measure impact. Host program performance metrics in GIS dashboards to share complex information with volunteers and stakeholders in a way that’s easy to understand at a glance.

CASE STUDY

Milwaukee nonprofits address education access

Two nonprofit organizations raised public awareness, highlighted gaps in equity, and advocated for equitable early childhood education in Wisconsin.

Read the case study

ARCUSER

GIS project helps with food insecurity and waste

A college professor launched a GIS-based community service project that helps a nonprofit alleviate food insecurity and mitigate food waste.

Read the article

ESRI BLOG

NAACP uses maps for modern civil rights action

The NAACP uses digital maps and data science to show how living conditions and access to opportunities differ along racial and geographic lines.

Read the story

Products

ArcGIS Online

Use interactive maps to show your stakeholders where the need for action is, and where you have achieved positive impact.

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ArcGIS Hub

Gather your community around an online hub to share information about programs and initiatives.

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ArcGIS StoryMaps

Combine multimedia and maps in a beautiful and simple interface that informs stakeholders and inspires them to take action.

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ArcGIS Business Analyst

Allocate resources for the greatest impact and understand a community or focus area with socioeconomic, demographic, and lifestyle data.

More on Business Analyst

Nonprofit and NGO focus areas

Esri Nonprofit Organization Program

The Esri Nonprofit Organization Program provides nonprofit organizations with low-cost access to GIS software, training, content, and other resources. Join a vibrant community of nonprofits around the globe working to create a better world.

Explore program details

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Take a geographic approach to outreach

Build community with location-based insights

Find community advocates to build momentum

Pair volunteers with opportunities to serve

Compel supporters to make a difference

Relate your mission to community stakeholders

Monitor areas where intervention is needed

Milwaukee nonprofits address education access

GIS project helps with food insecurity and waste

NAACP uses maps for modern civil rights action

Products

ArcGIS Online

ArcGIS Hub

ArcGIS StoryMaps

ArcGIS Business Analyst

Nonprofit and NGO focus areas