Theme Parks

Enhance operations, safety, and planning with location software

Rendering of a proposed theme park on the shoreline, and a photo of a suspended roller coaster in operation

Your theme park from a new perspective

Gain real time situational awareness of where your guests are, which facilities require maintenance, and where to place future attractions using analysis and mapping capabilities in ArcGIS, Esri’s comprehensive geospatial platform.

  • Give guests what they want

    Get to know your target audiences’ preferences and spending habits in and outside of the park to understand what attractions and events to offer.

  • Improve infrastructure management

    Monitor and maintain assets across the park—from streetlights to rollercoasters—on a single dashboard and workflow management system.

  • Gain complete situational awareness

    Keep team members and guest safe and ensure seamless operations with real-time incident reporting and pre-incident planning.

  • Plan sustainably and strategically

    Understand environmental impact, compare potential sites, and reduce waste when designing and constructing new or updated attractions.

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A geographic approach to theme park success

Delight your guests with incredible experiences that keep them coming back time and time again. Get the most out of your investments by combining data from your existing enterprise systems with analysis, content, and 3D capabilities in ArcGIS software.

Data-driven maps for you and your guests

Track guest behavior using touch points such as apps, wristbands, and sales. Combine data on maps to understand foot traffic patterns, food and beverage preferences, and where additional amenities are needed.

Help guests find parking, attractions, dining, first aid, and more with accurate wayfinding indoors and throughout the park.

A map showing building outlines, streets, and landscaping with a blue wayfinding path between two structures

Monitor the pulse of your amusement park

Keep water flowing and attractions going with a comprehensive management system within ArcGIS that works in tandem with your data and staff.

Track outages, maintenance, repairs, and asset conditions above and below ground using dashboards and interactive 3D models. Use easy-to-configure mobile apps to assign tasks, dispatch crews, and report work status.

Map of a convention center showing locations of rooms and surrounding roads and parking

Expect the unexpected with real-time monitoring

Improve situational awareness and monitor guest safety using dashboards that ingest park data, real-time camera feeds, and Internet of Things (IoT) data.

Develop a common operating picture for emergency operations response, and share it across the organization. During emergencies, use indoor and outdoor wayfinding to guide guests and staff to safety.

A GIS dashboard showing traffic, weather reports, and hazards on a traffic map

Test designs in real-world context

Visualize, analyze, and communicate the impact of different projects with 3D modeling—complete with drone imagery, environmental data, and more. Test designs for new or updated attractions without real-world risk or resources.

During construction, track and manage assets, resources, and materials to reduce waste, cost, and impact on people and places.

A 3D model of a venue design with building elements in different colors

VIDEO

NBCUniversal

NBCUniversal shares how they use GIS to manage their infrastructure across the amusement park, studios, and offices.

Products and solutions

ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.

  • ArcGIS Online

    Access a secure mapping and spatial analysis software as a service platform that empowers your organization to unlock geospatial insights. 

    Learn about ArcGIS Online

  • ArcGIS Pro

    This powerful desktop application provides professional mapping, advanced analytics, and data management. 

    Learn about ArcGIS Pro

  • ArcGIS Business Analyst

    Make smarter decisions by combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven analytics. 

    Learn about ArcGIS Business Analyst

  • ArcGIS GeoAnalytics Engine

    Perform geospatial analysis wherever your data lives—in a data lake, data warehouse, or ArcGIS.

    Learn about ArcGIS GeoAnalytics Engine

  • Esri Tapestry Segmentation

    These ready-to-use datasets break US neighborhoods into demographic and socioeconomic segments to help you understand customer lifestyle and behavior patterns.

    Learn about Esri Tapestry Segmentation

  • Special Event Operations

    Develop safety plans and monitor public safety operations during a special event.

    Explore the solution
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