Sports and Entertainment Venues

Create unbeatable guest experiences using real-time data and stadium mapping

Aerial photo of a baseball stadium in a city, overlaid with a baseball player swinging at a pitch

Game-changing, location-based insights

Make your venue the go-to destination for sports and other events. Create high-scoring guest experiences and tailored offerings based on attendee preferences and their location on your property, powered by Esri’s location technology.

  • Optimize profits & guest experiences

    Identify opportunities for revenue growth by understanding the types of events, retail, and food and beverage options that guests prefer.

  • Streamline operations

    Monitor and assess asset conditions—from fire extinguishers to elevators—and ensure the right staff members are deployed to the right locations.

  • Enhance event safety

    Minimize risk and ensure a safe environment for fans by proactively addressing crowd control, security, and pedestrian and vehicle traffic management.

  • Gain sponsorships and ad revenue

    Ensure ads get maximum exposure to target audiences, increase sponsor and ad ROI, and drive more business opportunities.

Previous
Next

Elevate experiences, maximize revenue

Enhance guest safety, streamline operations, and get more out of your marketing and advertising budget. Combine your data with content, visualizations, and advanced capabilities in ArcGIS, Esri’s comprehensive geographic information system (GIS) platform.

Understand attendees at hyperlocal levels

Strategically select events, dining, and retail that drive sales and revenue by mapping and understanding the relationships between historical spend, attendance patterns, on-site behavior, demographics, and more.

Combine these insights with your existing customer data to further tailor offerings and enhance campaigns with personalized messaging.

Dark map with blue roads, scattered clusters of green data points and larger orange squares and red dots

Use interactive 3D maps & stadium mapping before, during, and after events

Model and test out different event layouts, parking arrangements, and traffic flows. Identify potential issues before they arise, and ensure that staff is properly allocated.

Combine drone imagery with asset locations, maintenance records, and more to create interactive 3D models and conduct comprehensive stadium mapping. Use these models and maps to streamline operations, visualize venue enhancements, or plan for future events.

3D model of a stadium showing the flight path of a drone in green and a heat map showing the height of the venue

Gain real-time operational awareness

Protect your guests and assets by tracking crowd movement, identifying potential risks, and deploying personnel where and when they are needed.

Teams can monitor, analyze, and locate security-related events on a single real-time dashboard. Integrate data from security sensors, cameras, weapons detection systems, weather stations, traffic lights, panic buttons, and more.

Dashboard display of traffic incidents, road closures, and recent events such as weather reports

Find optimal locations for ad placement

Avoid costly penalties and ensure regulatory compliance by mapping team territories and boundaries.

Take your analysis to the next level with predictive analytics. Use historical spend, human movement, and demographic data to forecast where target audiences will get maximum exposure to your marketing efforts.

Map of a city divided into segments by color using blue, green, red, and purple

STADIUM TOUR

A ‘Swift’ introduction to location intelligence

Taylor Swift’s Eras tour and other live events give the general public a chance to fan out--and give businesses a chance to make new connections.

Read the article

Products and solutions

ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.

  • ArcGIS Online

    Access a secure mapping and spatial analysis software as a service platform that empowers your organization to unlock geospatial insights. 

    Learn about ArcGIS Online

  • ArcGIS Pro

    This powerful desktop application provides professional mapping, advanced analytics, and data management. 

    Learn about ArcGIS Pro

  • ArcGIS Business Analyst

    Make smarter decisions by combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven analytics. 

    Learn about ArcGIS Business Analyst

  • ArcGIS GeoAnalytics Engine

    Perform geospatial analysis wherever your data lives—in a data lake, data warehouse, or ArcGIS.

    Learn about ArcGIS GeoAnalytics Engine

  • Esri Tapestry Segmentation

    These ready-to-use datasets break US neighborhoods into demographic and socioeconomic segments to help you understand customer lifestyle and behavior patterns.

    Learn about Esri Tapestry Segmentation

  • Special Event Operations

    Develop safety plans and monitor public safety operations during a special event.

    Explore the solution
Previous
Next

Media and entertainment segments

Previous
Next

Contact sales

Learn more about Esri

About ArcGIS

About Esri Services

About Esri

Contact us

Call us

1-800-447-9778
Outside the United States