Stadium Mapping | Sports & Entertainment Venue Analytics Using GIS

Game-changing, location-based insights

Make your venue the go-to destination for sports and other events. Create high-scoring guest experiences and tailored offerings based on attendee preferences and their location on your property, powered by Esri’s location technology.

Optimize profits & guest experiences

Identify opportunities for revenue growth by understanding the types of events, retail, and food and beverage options that guests prefer.
Streamline operations

Monitor and assess asset conditions—from fire extinguishers to elevators—and ensure the right staff members are deployed to the right locations.
Enhance event safety

Minimize risk and ensure a safe environment for fans by proactively addressing crowd control, security, and pedestrian and vehicle traffic management.
Gain sponsorships and ad revenue

Ensure ads get maximum exposure to target audiences, increase sponsor and ad ROI, and drive more business opportunities.

Elevate experiences, maximize revenue

Enhance guest safety, streamline operations, and get more out of your marketing and advertising budget. Combine your data with content, visualizations, and advanced capabilities in ArcGIS, Esri’s comprehensive geographic information system (GIS) platform.

Enhanced customer insights
Venue maps and models
Real-time operations dashboards
Predictive analytics

Understand attendees at hyperlocal levels

Strategically select events, dining, and retail that drive sales and revenue by mapping and understanding the relationships between historical spend, attendance patterns, on-site behavior, demographics, and more.

Combine these insights with your existing customer data to further tailor offerings and enhance campaigns with personalized messaging.

Dark map with blue roads, scattered clusters of green data points and larger orange squares and red dots

Use interactive 3D maps & stadium mapping before, during, and after events

Model and test out different event layouts, parking arrangements, and traffic flows. Identify potential issues before they arise, and ensure that staff is properly allocated.

Combine drone imagery with asset locations, maintenance records, and more to create interactive 3D models and conduct comprehensive stadium mapping. Use these models and maps to streamline operations, visualize venue enhancements, or plan for future events.

3D model of a stadium showing the flight path of a drone in green and a heat map showing the height of the venue

Gain real-time operational awareness

Protect your guests and assets by tracking crowd movement, identifying potential risks, and deploying personnel where and when they are needed.

Teams can monitor, analyze, and locate security-related events on a single real-time dashboard. Integrate data from security sensors, cameras, weapons detection systems, weather stations, traffic lights, panic buttons, and more.

Dashboard display of traffic incidents, road closures, and recent events such as weather reports

Find optimal locations for ad placement

Avoid costly penalties and ensure regulatory compliance by mapping team territories and boundaries.

Take your analysis to the next level with predictive analytics. Use historical spend, human movement, and demographic data to forecast where target audiences will get maximum exposure to your marketing efforts.

Map of a city divided into segments by color using blue, green, red, and purple

STADIUM TOUR

A ‘Swift’ introduction to location intelligence

Taylor Swift’s Eras tour and other live events give the general public a chance to fan out--and give businesses a chance to make new connections.

Read the article

MAJOR SPORTS EVENT

Securing the World Series with location software

Traffic management at the Atlanta Braves ballpark relied on real-time feeds and up-to-date maps, apps, and dashboards during the World Series.

Read the story

MAJOR SPORTS EVENT

Real-time data and maps at the Super Bowl

The 2019 Super Bowl ensured player and public safety by using GIS to track unauthorized drones and create emergency response plans.

Read the story

MAJOR SPORTS EVENT

Security for the NCAA Final Four

In San Antonio, officers on the ground and in command centers coordinated swift response to potential security issues using shared maps and data.

Read the case study

Products and solutions

ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.

ArcGIS Online

Access a secure mapping and spatial analysis software as a service platform that empowers your organization to unlock geospatial insights.

Learn about ArcGIS Online
ArcGIS Pro

This powerful desktop application provides professional mapping, advanced analytics, and data management.

Learn about ArcGIS Pro
ArcGIS Business Analyst

Make smarter decisions by combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven analytics.

Learn about ArcGIS Business Analyst
ArcGIS GeoAnalytics Engine

Perform geospatial analysis wherever your data lives—in a data lake, data warehouse, or ArcGIS.

Learn about ArcGIS GeoAnalytics Engine
Esri Tapestry Segmentation

These ready-to-use datasets break US neighborhoods into demographic and socioeconomic segments to help you understand customer lifestyle and behavior patterns.

Learn about Esri Tapestry Segmentation
Special Event Operations

Develop safety plans and monitor public safety operations during a special event.

Explore the solution

Media and entertainment segments

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About ArcGIS

About Esri Services

About Esri

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1-800-447-9778

Outside the United States

Sports and Entertainment Venues

Game-changing, location-based insights

Optimize profits & guest experiences

Streamline operations

Enhance event safety

Gain sponsorships and ad revenue

Elevate experiences, maximize revenue

Understand attendees at hyperlocal levels

Use interactive 3D maps & stadium mapping before, during, and after events

Gain real-time operational awareness

Find optimal locations for ad placement

A ‘Swift’ introduction to location intelligence

Securing the World Series with location software

Real-time data and maps at the Super Bowl

Security for the NCAA Final Four

Products and solutions

ArcGIS Online

ArcGIS Pro

ArcGIS Business Analyst

ArcGIS GeoAnalytics Engine

Esri Tapestry Segmentation

Special Event Operations

Media and entertainment segments

Advertising and marketing

Theme parks

Contact sales

Learn more about Esri

Contact us