Advertising and Marketing

Geography-driven insights that win business

Shoyu Crossing in Tokyo at night with bright billboards and signs and a dark map with starburst point clusters in red, orange, and purple

Precision marketing starts with knowing where

Transform complex information into actionable, easy-to-understand insights. Pair behavioral and economic data with advanced mapping and analysis tools in Esri’s ArcGIS platform. Impress your clients and outshine the competition with compelling, data-driven stories and dashboards.

  • Get the most out of every dollar

    Maximize clients’ advertising investments by identifying specific markets and opportunities for targeted media buys.

  • Create more effective campaigns

    Understand what marketing strategies are best for customers at national and hyperlocal levels, then monitor performance for optimal ROI.

  • Place ads with precision

    Increase the visibility and impact of ad placements by understanding exactly where to place them, who will see them, and their potential to drive revenue.

  • Improve regulatory compliance

    Avoid penalties and ensure compliance when choosing ad placements by understanding local zoning laws and regulations.

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Advertising, powered by location technology

ArcGIS provides tools and content that can be paired with your data and integrated into your existing systems, including CRM, to ensure every dollar spent has maximum impact.

Define market segments with precision

Analyze and understand market segments down to the neighborhood level with ready-to-use content from Esri, including demographic, socioeconomic, and behavioral data.

Layer and present data on smart maps and dashboards to show clients and decision-makers where and why your targeted media buys will have the most impact.

Yellowish green map with sections colored in red, green, orange, and brown

Know your customers like never before

Reach your ideal customers where they live, work, and play by combining content from Esri with data from your existing business systems, such as CRM.

Compare and identify where and when to make strategic marketing investments by layering your data with information on consumer behavior, spending, lifestyle patterns, and more on interactive maps and easy-to-understand visualizations.

Map of a building complex overlaid with a heat map displaying clusters where people are found

Use AI-powered spatial analysis to gain a competitive edge

Gain market and customer insights at scale and at speed with machine learning and business intelligence tools in ArcGIS.

Understand competitor market share and identify untapped markets by using pretrained machine learning models to analyze vast and disparate datasets. Then, forecast future trends with predictive modeling and scenario analysis.

Aerial view of a neighborhood with a slider that reveals automatic detection of buildings, marked in red and blue

Pinpoint your efforts to increase ROI

Maximize the visibility and impact of out-of-home placements by understanding spatial and temporal relationships, such as traffic flows and driver demographics near a billboard.

Get more engagement and results from mobile marketing and advertising by delivering targeted messages within precise locations. Use geofencing, human movement data, and IoT data to ensure that messages are delivered to the right people at the right time.

Black and white map of a neighborhood with a heat map overlay in red and blue

INTERACTIVE STORY

Targeting your market

Learn how to understand the characteristics of your market using Esri's Tapestry Segmentation data.

Go to the story

Products and solutions

ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.

  • ArcGIS Online

    Access a secure mapping and spatial analysis software as a service platform that empowers your organization to unlock geospatial insights. 

    Learn about ArcGIS Online

  • ArcGIS Pro

    This powerful desktop application provides professional mapping, advanced analytics, and data management. 

    Learn about ArcGIS Pro

  • ArcGIS Business Analyst

    Make smarter decisions by combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven analytics. 

    Learn about ArcGIS Business Analyst

  • ArcGIS GeoAnalytics Engine

    Perform geospatial analysis wherever your data lives—in a data lake, data warehouse, or ArcGIS.

    Learn about ArcGIS GeoAnalytics Engine

  • ArcGIS Location Platform

    Integrate location into your apps and business systems with the most comprehensive and high-quality set of location services, data, and mapping tools available.

    Learn about ArcGIS Location Platform

  • Esri Tapestry Segmentation

    These ready-to-use datasets break US neighborhoods into demographic and socioeconomic segments to help you understand customer lifestyle and behavior patterns.

    Learn about Esri Tapestry Segmentation
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Media and entertainment segments

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