Advertising and Marketing

Geography-driven insights that win business

Shoyu Crossing in Tokyo at night with bright billboards and signs and a dark map with starburst point clusters in red, orange, and purple

Precision marketing starts with knowing where

Transform complex information into actionable, easy-to-understand insights. Pair behavioral and economic data with advanced mapping and analysis tools in Esri’s ArcGIS platform. Impress your clients and outshine the competition with compelling, data-driven stories and dashboards.

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Advertising, powered by location technology

ArcGIS provides tools and content that can be paired with your data and integrated into your existing systems, including CRM, to ensure every dollar spent has maximum impact.

Define market segments with precision

Analyze and understand market segments down to the neighborhood level with ready-to-use content from Esri, including demographic, socioeconomic, and behavioral data.

Layer and present data on smart maps and dashboards to show clients and decision-makers where and why your targeted media buys will have the most impact.

Yellowish green map with sections colored in red, green, orange, and brown

INTERACTIVE STORY

Targeting your market

Learn how to understand the characteristics of your market using Esri's Tapestry Segmentation data.

Go to the story

Products and solutions

ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.

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Media and entertainment segments

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