Get the most out of every dollar
Maximize clients’ advertising investments by identifying specific markets and opportunities for targeted media buys.
Geography-driven insights that win business
Transform complex information into actionable, easy-to-understand insights. Pair behavioral and economic data with advanced mapping and analysis tools in Esri’s ArcGIS platform. Impress your clients and outshine the competition with compelling, data-driven stories and dashboards.
Maximize clients’ advertising investments by identifying specific markets and opportunities for targeted media buys.
Understand what marketing strategies are best for customers at national and hyperlocal levels, then monitor performance for optimal ROI.
Increase the visibility and impact of ad placements by understanding exactly where to place them, who will see them, and their potential to drive revenue.
Avoid penalties and ensure compliance when choosing ad placements by understanding local zoning laws and regulations.
ArcGIS provides tools and content that can be paired with your data and integrated into your existing systems, including CRM, to ensure every dollar spent has maximum impact.
Analyze and understand market segments down to the neighborhood level with ready-to-use content from Esri, including demographic, socioeconomic, and behavioral data.
Layer and present data on smart maps and dashboards to show clients and decision-makers where and why your targeted media buys will have the most impact.
Reach your ideal customers where they live, work, and play by combining content from Esri with data from your existing business systems, such as CRM.
Compare and identify where and when to make strategic marketing investments by layering your data with information on consumer behavior, spending, lifestyle patterns, and more on interactive maps and easy-to-understand visualizations.
Gain market and customer insights at scale and at speed with machine learning and business intelligence tools in ArcGIS.
Understand competitor market share and identify untapped markets by using pretrained machine learning models to analyze vast and disparate datasets. Then, forecast future trends with predictive modeling and scenario analysis.
Maximize the visibility and impact of out-of-home placements by understanding spatial and temporal relationships, such as traffic flows and driver demographics near a billboard.
Get more engagement and results from mobile marketing and advertising by delivering targeted messages within precise locations. Use geofencing, human movement data, and IoT data to ensure that messages are delivered to the right people at the right time.
INTERACTIVE STORY
Learn how to understand the characteristics of your market using Esri's Tapestry Segmentation data.
ARTICLE
A form of infographic invented two centuries ago becomes a cutting-edge tool for understanding how people move through cities and regions.
VIDEO
Place data on a GIS map to track high or low sales areas and analyze market potential to reveal what territory could be capturing more market share.
CASE STUDY
JAKALA, a MarTech company, improved processing time, automation, and scalability, enabling the timely delivery of location intelligence to clients.
ArcGIS is a comprehensive geospatial platform that includes solutions, services, and content. Explore products within the platform that can drive success for media and advertising.
Access a secure mapping and spatial analysis software as a service platform that empowers your organization to unlock geospatial insights.
This powerful desktop application provides professional mapping, advanced analytics, and data management.
Make smarter decisions by combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven analytics.
Perform geospatial analysis wherever your data lives—in a data lake, data warehouse, or ArcGIS.
Integrate location into your apps and business systems with the most comprehensive and high-quality set of location services, data, and mapping tools available.
These ready-to-use datasets break US neighborhoods into demographic and socioeconomic segments to help you understand customer lifestyle and behavior patterns.