Branch Network Optimization

Mobile devices have led to unprecedented opportunities for financial services providers seeking ways to reach larger audiences. This shift has created new challenges for how to utilize physical networks with an increasingly digital consumer base. Industry-leading banks have unleashed the power of location intelligence to combine physical and digital strategies into a holistic effort. With advanced spatial analytics, these companies have optimized physical locations to service customer needs in the right place and in the right way, reducing ATM operating costs without sacrificing market share.