Credit Card Data Analytics | Hyperlocal Customer Insights for Financial Services

Extract meaningful signals from data noise

Financial services providers have an inordinate amount of customer data, from credit card and transaction records to customer profiles and analytics. Despite spending millions each year on data collection and analysis, many companies still find it's virtually impossible to extract insights from this data or even determine which variables are important. Locational intelligence makes it possible to understand the connection of seemingly disconnected variables, revealing valuable patterns that would have otherwise been missed.

Capabilities for customer insights

Spatial customer segmentation
Consumer behavior analysis
Spatially enabled transactions

Understand where successes can be replicated

Every company wants to understand which of its customers have the highest potential for business growth and why, but very few understand how to properly replicate their successes. Spatial analysis empowers businesses to identify key attributes of high-potential customers from their existing clientele and uncover new communities with similar prospects.

Build personas with unparalleled precision

Tailoring products and services to consumer segments requires far more than antiquated demographic workflows. Elite businesses know that to truly serve their clients, they need to understand behavior and community-level influences. Esri's spatial tools empower businesses to create hyperaccurate customer personas based on psychographics.

Know where and why financial activities occur

Extracting meaningful patterns from customer transaction data has become the next great hurdle for businesses, but solving this challenge can't be done using traditional methods. Spatial analysis unlocks a new dimension to transactions, identifying key variables that provide context to shape products and services at unprecedented scale.

WhereNext

Advising an industry in transition

A strategic adviser to the banking industry uses location analysis to guide financial institutions to the right customers.

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WhereNext

Economy in focus: A local view on the soft landing

If the Sahm Rule can signal a recession throughout the country, location intelligence can add crucial business context for corporate leaders.

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News

Increasing customer bases with human geography

Today's consumers expect more from their financial institutions than ever before. Human geography empowers businesses to exceed those expectations.

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WhereNext

Questioning a cashless future

Life in the world of COVID-19 and increased social awareness is shaping the debate around a cashless society.

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WhereNext

Halo forecasting with AI

Bridging the gap between how consumers behave online versus in physical locations is no longer a zero-sum game for retailers and payment companies.

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Esri products for customer insights

ArcGIS Online

ArcGIS Online is a complete, cloud-based GIS that connects people, locations, and data through interactive maps.

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ArcGIS Business Analyst

Combine demographic, lifestyle, and spending data with map-based analytics for planning, site selection, and customer segmentation.

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ArcGIS Insights

Use this analysis software to fuse location analytics with open data science and business intelligence workflows.

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ArcGIS Pro

ArcGIS Pro is a powerful, single desktop GIS application that provides professional 2D and 3D mapping in an intuitive user interface.

Explore ArcGIS Pro

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Customer Insights

Extract meaningful signals from data noise

Capabilities for customer insights

Understand where successes can be replicated

Build personas with unparalleled precision

Know where and why financial activities occur

Advising an industry in transition

Economy in focus: A local view on the soft landing

Increasing customer bases with human geography

Questioning a cashless future

Halo forecasting with AI

Esri products for customer insights

ArcGIS Online

ArcGIS Business Analyst

ArcGIS Insights

ArcGIS Pro

Financial services business areas

Spatial Portfolio Management

Customer Insights

Corporate Social Responsibility

Equitable Finance

Branch Network Optimization

Business Resilience

Contact sales

Learn more about Esri

Contact us

Connect with the Esri financial services team