Destination Branding

Recruiting a new business to your area or expanding an existing one requires more than an available building or site. Successful economic development depends on a brand identity that sets your community apart. Destination branding shows people why they should live, work, locate a business, or travel in your community. A strong place brand approach centers around location. GIS provides the tools to highlight your community's assets, strengthen its identity, and reveal tourism potential and other investment opportunities. Show business leaders and other stakeholders all your community has to offer.