Overview

Financial Profiles for Tapestry is America - rich and poor, old and young, urban and suburban and rural. Every household in the vast cultural tapestry of America has financial needs that must be addressed, and each represents a potential contribution to profitability. 

Conducted for the Federal Reserve at the National Research Center (NORC) at the University of Chicago, the SCF includes personal, in-home interviews. This sponsorship and methodology, based largely on in-home personal interviews conducted under the Fed’s aegis, allows respondents to respond thoughtfully, check their records, and to feel safe and protected in sharing their personal financial information. The result is a highly discriminating, financial-specific segmentation that describes the unique financial product usage and potential, for every individual retail financial product, traditional and non-traditional, for every household in the U.S.