Industry Marketing Manager - State and Local Government

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Overview

As a member of the state and local government industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You'll partner with industry subject matter experts to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets. In addition, you will work with key internal stakeholders on developing forward-leaning activities that position Esri in the market longer-term. You will help to monitor, understand, and document policy and legislative priorities as well as technology trends, to develop long-term strategies and thought leadership activities.

Responsibilities

  • Develop and coordinate the execution of integrated marketing campaigns and tactics
  • Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
  • Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
  • Deliver campaign assets on time and on budget
  • Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
  • Track campaign progress at every step and manage campaign activity reports and ROI analytics
  • Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
  • Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance

Requirements

  • 2+ years of relevant marketing experience
  • Time management, resource management, and project management skills
  • Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
  • Possess incredible drive and follow through
  • Quick learner with a positive attitude
  • Strong decision-making, problem resolution, and creative thinking skills
  • Excellent written and verbal communication skills
  • Ability and willingness to travel internationally
  • Bachelor's in marketing, business, geography, GIS, or related field
  • Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

  • Use of sales and marketing automation systems such as Pardot, Adobe Analytics, and Salesforce
  • Knowledge of state and local government disciplines including but not limited to transportation, public transit, community development, health, environment and natural resources, public works, land records, and more
  • Knowledge of, or familiarity with, GIS
  • B2B marketing experience

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is
$66,560-$104,000 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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