Monitoring the impact of COVID-19 by market

The COVID-19 pandemic will disrupt business at the local level for the foreseeable future. Each community is affected by COVID-19 differently. To effectively plan recoveries, business leaders need up-to-date information about the communities in which they do business. Organizations can use location intelligence to monitor COVID-19 and plan recovery at the market and neighborhood levels.

Normalizing operations

The business environment is changing. Demand signals are shifting as clients and customers change their engagement patterns and preferences. As consumers prioritize safety in their business transactions, previous buying patterns no longer apply. Today’s volatile market conditions require precise insights to maximize every business opportunity. Organizations can leverage location technology to determine how markets have changed—analyzing human movement data, transaction-level data, and customer data.

Map showing drive times around St. Paul, Minnesota

Maximizing business exactly where it’s happening

Every business has been disrupted by the COVID-19 pandemic. Some businesses are scrambling to provide high-demand items to frustrated customers, allocating resources where they are most needed. Many businesses are working through local restrictions on operations that are impacting their ability to deliver products and services to customers. Geographic sales dashboards and spatial analytics can provide executives with key insight about where business is occurring today and where they should plan for it to occur tomorrow as restrictions are lifted and facilities reopen.

Map of Seattle showing business hotspots

Gaining operational awareness with precise local data

The impact of COVID-19 varies greatly by location. Key metrics about the severity of the infection can help leadership quickly understand the local impact of the pandemic on their enterprise. By adding demographic data and facility and employee locations, businesses can see how the virus has affected local communities. This data is critical to stabilizing operations and informing recovery plans.

Store status dashboard showing which locations are open or closed

Requirements

To implement Esri’s technology for business recovery requires software and incident data from Esri’s ArcGIS Living Atlas of the World, ArcGIS Marketplace, and/or from internal sources. Optional professional services are available for a fee when projects require extra resources.

Recommended software

  • ArcGIS Online

  • ArcGIS Business Analyst

  • ArcGIS Insights

  • ArcGIS Pro

Optional software

  • ArcGIS Dashboards

  • Survey123 for ArcGIS

  • Business Reopening Solution Template

WhereNext Magazine

Maps indicate where reopenings could pose risk

Reopening an office, manufacturing plant, or retail store demands careful location analysis to minimize COVID-19 risk. This map offers guidance.

Read the article

Esri products for business recovery

Previous
Next

Contact Esri to get started


Fill out this form, and we will contact you to help you understand how your business can respond to COVID-19.