Marketing

One floor of an office building represents the CEO and CMO dynamic

November 14, 2023 | Chris Chiappinelli | CXO Priorities

A Technology Remedy for the CEO-CMO Disconnect

SERVPRO chief meteorologist Lela Davis

June 7, 2022 | Gary Sankary | New Analyst

How SERVPRO Forecasts Weather—And Business Growth

Consumer preferences seem to be shifting to meatless meals like this

August 3, 2021 | Helen Thompson | Emerging Technologies

Tracking Meatless Menus and Other Trends

Purchases of jeans can have a partisan flair

January 28, 2020 | Christopher Ross | Emerging Technologies

Mapping Consumer Preferences for Certain Brands

How humans move through the built environment

August 13, 2019 | Marianna Kantor | Data and AI

NextTech: Visualizing Consumer Traffic

A digital mockup of a luxury hurricane-resistant home

November 27, 2018 | Helen Thompson | Emerging Technologies

How Do You Market a Hurricane-Resistant Floating Home?

Personalized marketing messages without the personal data

August 22, 2018 | Marianna Kantor | Emerging Technologies

Advertising Innovation: Personal Yet Anonymous

A billboard used in out of home advertising

June 13, 2018 | Marianna Kantor | Business Growth

How Billboards Are Challenging Digital Advertising

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