Brian Kennett, VP of digital advertising at the Minneapolis Star Tribune, describes how geospatial technology has helped provide key insights about its advertisers’ customers. Esri Commercial Services Lead John Lenahan investigates how Minneapolis’ largest newspaper has leveraged location intelligence to grow revenue and diversify its business offerings in a time of continuous industry transformation.
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To learn more about how location intelligence enables digital transformation and drives growth visit esri.com/locationintelligence.
