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News and Events 2009 Business GIS Summit May 4–6, 2009 Denver, CO ESRI BusinessMAP Financial 2 Offers Updated Maps and Financial Services Data Security Service Federal Credit Union Uses ESRI Database Mapping for Improved Marketing Analysis Siting Service Centers Subscribe to BusinessGeoInfo

BusinessMAP Financial (FSE) is an easy-to-use database mapping product for financial services analysts, planners, and managers who want to visualize and analyze customer, branch location, and competitor data geographically.

With BusinessMAP Financial, you have access to a number of datasets to help you with your analysis and planning activities. The following data is included:

• ESRI's 2007/2012 Demographic Data
• Community Tapestry Segmentation System
• Credit Union Data from National Credit Union Administration
• BranchInfo Data from RPM Consulting
• MarketBank Data from RPM Consulting
• 24 Million D&B Business Listings
• Community Development Financial Institution Data
• Home Mortgage Disclosure Act Data
• Aggregate total employee data from infoUSA
• Street-level map data for North America from Tele Atlas

BusinessMAP Financial also includes more than 25 report templates such as Demographic Summary, Net Worth Profile, Deposit Potential, Loan Potential, Competition, LifeModes, and more.

Reports are formatted to work in Microsoft Word and Excel and include maps and graphs to visually illustrate the report data.

With BusinessMAP Financial, you can

• Visualize customer concentrations relative to service locations and ATMs.
• Understand demographics and market potential to strategically offer products and services.
• Create and analyze territories.
• Query databases geographically for targeted mail campaigns.
• Communicate more effectively with maps in presentations and reports.
• Examine the competition by location, deposit, and asset information.
• Analyze market share and performance trends.

BusinessMAP Financial turns static data into meaningful color-filled maps to provide a better understanding of your customers and competition, enabling you to make more informed business decisions.