Scan New Markets

Changing demographics affect marketing decisions businesses must make. For example, as the aging population increases, so will demand for retirement homes and nursing facilities as well as other products and services seniors want to consume. Knowing how seniors spend their savings and what activities interest them determines the products and services offerings.

The reports listed below can help you scan new markets. Click any report to view a sample, or go to Business Analyst Online to purchase a report.

Demographic Reports

• Age 55+ Profile [PDF-37.7 KB, 6 pages]
• Age by Sex Profile [PDF-45.6 KB, 3 pages]
• Detailed Age Profile [PDF-25.3 KB, 2 pages]
• Detailed Income Profile [PDF-23.1 KB, 1 page]

Consumer Reports and Maps

• Health and Beauty Market Potential [PDF-33.5 KB, 4 pages]
• Medical Expenditures [PDF-22.4 KB, 1 page]