Geocoding/Data Appending

ESRI data analysts can geocode your list of addresses, such as customer and store locations, and provide you with a file that contains latitude/longitude and geographic codes (e.g., census block group) for each address.

ESRI can append the associated demographic data based on the geographic code assigned. This allows you to display customer/store locations on a map based on the appended latitude/longitude and understand more about the demographic makeup of your customers.

Geocoding/Data appending includes the following reports:

• Geocoding Match Level Summary. This summary report assigns customer records to one of four match levels based on the geographic code assigned to each customer.
• Customer Geographic Summary. This summary report shows geographic areas and percentages where most of your customers are located, ranked in descending order according to the number of customers in each area.
• Customer Demographic Profile Report. This report summarizes the demographic makeup of geographies where your customers live.