What's New

Live, Dynamic Thematic Mapping

Live, dynamic thematic mapping enables you to update and change mapping elements and view the changes as they occur. To further customize maps, add more layers of information such as major roads, competitor locations, and your own customer and/or sales data. Enlarge your maps to the size of your desktop, take screen shots, and instantly paste them into presentations or documents, saving time and money.

Flexible Study Area Definitions

Add study areas such as rings, drive times, hand-drawn areas, and geographically defined areas. These definitions will enable you to perform what-if scenarios to help you locate optimal sites, the most profitable customers, and the best markets for your product or service.

Demographic Data

ESRI's 2008/2013 demographic data is now available in many on-demand reports from Business Analyst Online. The 2008/2013 data updates incorporate completely revised models, methodologies, and new data sources that reveal geographic and trend changes in regional growth, the housing market, income, employment, and more. Geographic changes include ZIP Code boundaries, new micropolitan statistical areas, and updated Congressional districts. Learn more [PDF]

2007/2012 Demographic Data Trends

ESRI's 2007/2012 demographic data updates include new developments in data sources, methodologies, and the measurement of population changes in the Gulf Coast communities. ESRI has developed an innovative set of analytical tools designed to capture the real distribution of the population by household. ESRI's demographic data update models were completely revised to achieve a previously unattainable level of demographic data accuracy. Here are a few notable demographic changes revealed by ESRI's 2007/2012 demographic data updates:

• Generation Y has matured into the household formation stage.
• Baby boomers are entering their retirement years.
• Growth markets are typically found in sprawling suburban counties of thriving metro areas with affordable housing.
• Fastest growing U.S. counties include Flagler County, Florida; Loudoun County, Virginia; Kendall County, Illinois; Rockwall County, Texas; and Douglas County, Colorado.
• Household types are changing from married-couple households to nontraditional families and single-person households.

2007/2012 Geographic Changes

Recent changes to U.S. geography and standard statistical areas are integrated in the database and restructured from the block geography level up, with all data for 1990 and 2000 revised for the affected areas. These include

• Latest revisions to the core-based statistical areas (CBSAs) as released in January 2007
• The emergence of one new micropolitan statistical area: Fredericksburg in Gillespie County, Texas
• Current ZIP Code boundaries as of November 2006