Segments in Community Tapestry's 12 LifeMode summary groups are characterized by lifestyle and life stage and share an experience, such as being born in the same time period, or a trait such as affluence.
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ArcGIS Business Analyst Segmentation Module is an optional customer analytics package that integrates seamlessly into ArcGIS Business Analyst.
Use the ArcGIS Business Analyst Segmentation Module to
- Better understand customers and prospects
- Estimate product usage and market potential
- Perform competitive analyses
- Identify cross-selling opportunities
- Reveal secondary markets
- Develop comprehensive segmentation studies
Together with ArcGIS Business Analyst, the Segmentation Module provides a comprehensive segmentation analysis tool that is unbeatable in today's marketplace.
ArcGIS Business Analyst Segmentation Module Can Help You Answer
- Who are my core customers?
- Who are my developmental customers?
- What do they buy?
- How can I reach them?
- Where can I find more like them?
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