Who Uses ArcGIS Business Analyst Server?

Analyzing markets and competition, evaluating new and existing locations, and performing customer analytics may sound familiar to longtime ArcGIS Business Analyst desktop users. Whereas before, analysis models may have existed in silos on individual desktop computers, you now have the ability with ArcGIS Business Analyst Server to publish your analysis to the rest of the team, regardless of the physical location of individual team members.

Author

ArcGIS Business Analyst Server helps standardize geographic processing techniques and workflow scenarios, reduce software deployment costs, and ease implementation burdens. ArcGIS Business Analyst desktop users can design and execute models and analysis on their desktops and use ArcGIS Business Analyst Server to publish the results so they can be viewed and accessed throughout the organization. Boardroom-quality maps, reports, and analysis output can be combined into market studies and distributed in an easy, ready-to-use Web browser-based application.

Serve

Application developers can consume the services published with ArcGIS Business Analyst desktop when building new or customizing existing applications without having to become GIS experts. For example, an application developer can quickly build an easy-to-use end user Web application for a company’s real estate department that will screen potential new facility locations. Users can pan and zoom on the map from a citywide view to a street-by-street analysis all while ArcGIS Business Analyst Server does the geoprocessing behind the scenes.

Use

End users can employ the ArcGIS Business Analyst Server Web client to execute a series of focused applications for solving site location problems and customer targeting and analysis. End users often need only to accomplish specific tasks, utilizing their unique skills to solve recurring problems. The integration of ArcGIS Business Analyst Server with a traditional reporting mechanism enables users in a marketing department to perform a market ranking analysis that evaluates the success of a marketing campaign for a series of given cities.