June 24, 2010
The Look of Maps, the Latest Book from Esri Press Cartographic Classics Series
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Images for Publication
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Redlands, California—Esri Press is proud to expand its cartographic classics series with The Look of Maps: An Examination of Cartographic Design by Arthur H. Robinson. The series also includes Cartographic Relief Presentation by Eduard Imhof and the soon-to-be-published Semiology of Graphics by Jacques Bertin. Originally published in 1952, The Look of Maps is based on Robinson’s doctoral research, which investigated the relationship between science and art in cartography and the resultant refinement of graphic techniques in mapmaking to present dynamic geographic information.
The book examines a wide range of topics related to the visual aspects of cartography including lettering, structure, and color. It is considered by many to have inspired the shift in cartographic research from the simple production of maps to communication and design theory.
Robinson authored and coauthored many influential articles and books on cartography including Elements of Cartography, The Nature of Maps, and Early Thematic Mapping in the History of Cartography. In addition, he developed the Robinson projection, which is used to create visually appealing maps of the world by minimizing the distortion inherent in projecting a spherical image onto a two-dimensional plane. The Look of Maps is a fundamental reference for students and professionals in the field of cartography and cartographic design as well as being an essential resource for map libraries.
The Look of Maps: An Examination of Cartographic Design (ISBN-13: 9781589482623, 124 pages, $39.95) is available at online retailers worldwide, at www.esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, visit www.esri.com/esripressorders for complete ordering options, or visit www.esri.com/distributors to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.
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About Esri Press
Esri Press publishes books on geographic information system (GIS) technology; cartography; and the application of spatial analysis to many areas of public and private endeavor including land-use planning, health care, education, business, government, and science. The complete selection of GIS titles from Esri Press can be found on the Web at www.esri.com/esripress.
Press Information:
Jim Baumann, Esri
Tel.: 909-793-2853, extension 1-1807
E-mail (press only): press@esri.com
General Information: info@esri.com
