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June 29, 2007 Business Analyst Online Now Provides On-Demand Analysis with 2007/2012 Demographic DataDelivers Better Results Easier and Faster to Professionals in All IndustriesRedlands, California—The speed, ease of use, and accuracy of interactive features in the new release of Business Analyst Online, ESRI's Web-based on-demand analysis product, and ESRI's 2007/2012 demographic data provide faster and better results for professionals in all industries. New capabilities of Business Analyst Online include interactive features such as live thematic mapping and more flexible definitions of study areas. The addition of ESRI’s 2007/2012 demographic data to this release enhances the timeliness and accuracy of results produced by Business Analyst Online. Users can now easily update and change mapping elements with live thematic mapping, viewing the changes as they occur to ensure that the map results fit the requirements of each project. Users save time and money with this capability by being able to quickly analyze many what-if scenarios and produce one set of boardroom-ready materials. The increased flexibility in designing study areas enables the development of custom analyses that will more precisely locate optimal sites, the most profitable customers, and the best markets. "Customers want immediate access to the most useful information without having to sift through piles of reports. Business Analyst Online with 2007/2012 demographic data has simplified that process," says Jim Herries, Business Analyst Online product manager, ESRI. "The new version of Business Analyst Online with 2007/2012 demographic data provides customers with the ability to better understand their sites and markets by creating what-if scenarios. These new functionalities allow them to complete their research and analysis projects faster with better results." ESRI's new 2007/2012 demographic data includes updated figures for variables such as population, housing, income, and home value, ensuring that analyses are developed with the most current information. The 2007/2012 data is available on Business Analyst Online in more than 75 reports and maps including the Demographic and Income Profile, the Market Profile, the Tapestry Segmentation Area Profile, and the Age by Race Profile. Information from these reports can be used by organizations to analyze trends, identify growth, and discover new marketing opportunities. Demand for Business Analyst Online reports and maps has steadily increased as users across many industry sectors recognize the value of accurate and current demographic, consumer, and lifestyle data. Economic development and urban planners, as well as commercial real estate agents, retailers, and financial services analysts, use Business Analyst Online to analyze markets and then determine specific product and service offerings. For more information about Business Analyst Online, visit www.esri.com/bao or call 1-800-292-2224. # # # Press Information: |
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