Market Analysis
"Most of our customers are not familiar with mapping as a tool," says Sara Hyland, project manager, SNL Financial.
"Clients find visualizing demographic data on a map to be very useful. By combining and overlaying other data layers, the information they really need pops out at them...having all this information integrated really makes it easy for them to understand market valuation and why a particular location or company many be more attractive than another."
Sarah Hyland,
Project Manager,
SNL Financial
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Banks use GIS for marketing analysis. This information is a valuable resource to learn about what consumers spend, their buying habits for various categories of general merchandise, and what disposable income may be available to purchase financial products and services.
ESRI GIS specifically quantifies financial goods and services so it is possible to perform analysis identifying large potential or underexploited submarkets.
With ESRI GIS you can
- Map and analyze penetration by territory and branch/ATM location.
- Model geodemographics easily.
- Link customer locations to transaction location.
- Analyze geographic and service indicators.
- Perform measured travel analysis.
ESRI GIS Solutions
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