Essential Information for Business

How You Benefit

Bringing Geography to Your Business Intelligence

ESRI can help you unlock the spatial component of your valuable business data and see your information from a new perspective. GIS is computer software that links geographic information (where things are) with descriptive information (what things are like).

A GIS-generated map has many layers of information for many ways of thinking about a geographic space. For example, if you view a GIS map on your computer, you can click on the same store and see its location, name, annual revenue, customer flow, square footage, product mix, quarterly sales, store manager and staff, store photos, a virtual tour, and a store locator map.

Many companies have a database management system in which day-to-day information is stored. If information has a location attached to it, it can be mapped. Using GIS, a business can unlock this spatial data and provide the perspective for the analysis needed to succeed. From the everyday business database, GIS can represent

• Customer profiles by location, demography, and purchasing power.
• Sales success by product, site, and sales representative.
• Site locations of stores, factories, and warehouses.
• Asset location (e.g., utility poles, pipes, and cables)
• Resource locations of staff, products, and equipment.
• Delivery routes by land, sea, and air.

GIS can help anticipate future outcomes by depicting regression analysis for forecasting future events and processes. The ability of GIS to manage, correlate, predict, model, and share geographic information makes GIS an essential analytical tool.