Location-based market and community intelligence
ArcGIS Business Analyst is Esri’s location-based market and community intelligence software that combines demographic, business, lifestyle, spending, and census data with map-based analytics for smart decision-making. Through desktop, web, and mobile apps, ArcGIS Business Analyst demographic mapping software helps you identify underperforming markets, pinpoint the right growth sites, find where your target customers live, and share the analysis across your organization as accurate infographic reports and dynamic presentations.
Take a data-driven approach to validate your instincts about a location and stay ahead of the competition.
Analyze marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive time, and trade area rings. You can perform demographic analysis and facility and retail site selection, create trade areas around a location, and identify a market for your products or services.
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.
Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioral data to learn what people prefer.
Take a data-driven approach to validate your assumptions about location. Access global data for more than 170 countries with over 15,000 variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients. Then, share your analysis as customizable infographics, reports, and presentations.
Drive organizational strategy using a collection of desktop, web, and mobile apps and Esri’s hosted data. From visualizing demographic data for an area of interest to performing advanced analysis like designing and optimizing trade areas, ArcGIS Business Analyst delivers a collection of tools for analysts, researchers, and GIS managers alike.
Identify areas for analysis that are critical to your industry—from site selection for real estate to shelter locations for emergency response.
Analyze areas using Esri Demographics alongside your own data. Interpret the results in a spatial context, run analysis, and generate stunning maps.
Present your findings with informative maps, stunning infographics, and map-based stories that showcase your analysis.
CASE STUDY
Mid-America has refined its site selection workflows to identify the best possible locations for its clients’ businesses.
CASE STUDY
Location-based analysis with ArcGIS ensures reliable growth for this fast-food restaurant chain.
ARTICLE
A global leader in hotel, tourism, and leisure consulting uses ArcGIS Business Analyst to create spatial-data-driven projections for its clients.
SUCCESS STORY
With ArcGIS Business Analyst, Moffitt Cancer Center expanded its outreach and research, serving communities through cancer control efforts.
CASE STUDY
Using ArcGIS Business Analyst, the FDA’s national retail food team performed rigorous analysis of foodborne illness risk factors.
CASE STUDY
A team of economists, GIS specialists, and researchers used ArcGIS Business Analyst to examine the geographic benefits of parks for New York City.
Available on any device, anywhere, anytime—ArcGIS Business Analyst can be implemented into your current workflow as a web browser software as a service (SaaS) solution, on a desktop, or as part of your on-premises ArcGIS ecosystem.
7:00 a.m.–5:00 p.m., Monday through Friday (PT)
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