Overview

ESRI's Retail MarketPlace data provides a direct comparison between retail sales and consumer spending by industry. To capture a snapshot of an area's retail market place, the leakage and surplus factor summarizes the relationship between supply (retail sales by business) and demand (consumer spending by household).

As the leakage-surplus factor tends toward +100, the market is under leakage, meaning there is less retail activity relative to consumer spending. As the leakage-surplus factor tends toward -100, retail activity increases relative to consumer demand, signifying a surplus.

The Retail MarketPlace database captures sales data for any census geography, ring, or polygon and identifies sales data for 31 major industry groups as defined by the North American Industry Classification Systems (NAICS) including

• Clothing and Clothing Accessories
• Electronics and Appliance Stores
• Food and Beverage Stores
• Furniture and Home Furnishings Stores
• Motor Vehicle and Parts Dealers

View a complete list [PDF-36.7 KB, 5 pages] of all industry groups.

Who Uses Retail MarketPlace Data

Commercial real estate firms, franchisees/franchisors, restaurants, and retail establishments use Retail MarketPlace data to

• Analyze retail sales
• Highlight retail sectors with the largest demand
• Define optimal locations for new sites
• Evaluate inventory based on customer types