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Community Data - The Best Data for the Best Business Decisions

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  • ESRI's Chief Demographer Lynn Wombold discusses the 2007/2012 methodology updates.
    - Part 1 [MP3-12:42]
    - Part 2 [MP3-14:55]
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Identify the top three neighborhood lifestyles to better serve your customers. ESRI's Community Tapestry segmentation system classifies each U.S. ZIP Code based on socioeconomic and demographic characteristics to create 65 distinct market segments.

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ESRI's 2007/2012 Demographic data provides you with current and accurate information about the U.S. population, households by type and relationship, housing units, occupancy, income levels, age, race, Hispanic origin, and more.

With ESRI's Demographic data, you can

  • Understand who your profitable customers are and find more like them.
  • Identify new growth areas for products and services.
  • Pinpoint changes in housing markets and household formations.
  • Determine the economic effects of higher interest rates and rising debt.

Why Use ESRI's 2007/2012 Demographic Data?

Understanding changes in demographic, economic trends, and consumer behavior are vital for any company, agency, or organization. ESRI's 2007/2012 Demographic data provides updated current year estimates and five-year projections that can benefit managers, analysts, and planners in their strategic planning activities and decision making processes.


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