Methodology

How Is Community Tapestry Built?

The foundation for Community Tapestry is a proven segmentation methodology introduced more than 30 years ago. Community Tapestry combines the traditional statistical methodology of cluster analysis with ESRI's latest data-mining techniques to provide a robust and compelling segmentation of U.S. neighborhoods. These techniques complement and strengthen traditional methods to work with a large geodemographic database.

What Attributes Are Used?

U.S. consumer markets are multidimensional and diverse. Using a large array of attributes captures this diversity with the most descriptive and detailed data available. Data sources include

• Census 2000
• ESRI's current-year demographic updates
• Acxiom Corporation's InfoBase-X consumer database
• Additional data sources

Read the Community Tapestry Methodology Statement [PDF].