Key Features

65 Segments

Community Tapestry classifies U.S. neighborhoods into 65 segments [PDF] based on their socioeconomic and demographic composition. Each segment describes a particular market and defines distinctive types of households based on the demographics and consumer behavior.

For example, the Laptops and Lattes segment describes the demographic, socioeconomic, residential, and lifestyle preferences of households within this segment. Typical Laptops and Lattes residents are single persons who live alone or with a roommate; have a median income of more than $100,000; prefer to live in major metropolitan areas; and choose to shop at upscale establishments. Read more [PDF]

12 LifeMode Summary Groups

LifeMode Summary Groups offer a broader view of the 65 Community Tapestry segments. Segments within a particular LifeMode Summary Group share an experience, such as being born in the same time period, or a trait such as affluence. For instance, Group L1 High Society consists of the seven most affluent segments, whereas Group L5 Senior Styles includes the nine segments with a high presence of seniors.

11 Urbanization Summary Groups

Urbanization groups are based on geographic and physical features such as population density, size of city, location in or outside a metropolitan area, and whether or not it is part of the economic and social center of a metropolitan area. For example, U1 Principal Urban Centers I includes eight segments that are mainly in densely settled cities within a major metropolitan area. (The Roman numeral I or II appearing after each group name designates the relative affluence within the group.)