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Cable Boundary data is a geographic boundary file that shows the location of all cable TV systems in the U.S. Developed by EMSi/The Janus Group and Warren Communications News, MediaPrints includes cable service areas that are matched with data from Warren Communications News' Television & Cable Factbook, as well as Digital Service Areas, High-Speed Internet Access areas, Cable Overbuilders, and wireless cable systems. Use Cable Boundary Data ToIdentify precise boundaries for any U.S. cable system, MSOs, digital service areas, high-speed Internet access areas, cable system overbuilds, and wireless cable systems to conduct competitive analyses. Create maps showing actual service areas of any individual cable system or combination of cables systems, or produce maps to assist affiliate sales and advertising sales activities. Enhance marketing decision support processes and improve marketing databases and business applications by joining Census Block Group and ZIP Code files with customer or prospect data. Perform comprehensive market analysis using ArcGIS software by overlaying MediaPrints coverage boundaries with geocoded demographic data, buying trends, SIC codes, and business locations. |
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