Overview

Recent trends in retail banking have centered on efforts to encourage customers to use less expensive delivery methods for banking services. ATMs, Audio Response, and online banking are examples of these "click over bricks" alternatives.

However, enterprising bankers have begun to focus on lifetime customer value (CLV) by providing products and services a customer might need over time. Branch visits not only strengthen the customer relationship but are also a key factor in promoting customer satisfaction, building customer loyalty and providing value. BranchInfo data helps you understand your customers past and future needs in relationship to individual branch locations.

The BranchInfo database includes variables, such as

• Standardized bank name
• Branch name
• Branch city, state, and ZIP Code
• History of branch
• Deposit history
• Latitude and longitude

Who Uses BranchInfo Data

Financial institutions, such as banks and credit unions, financial service providers, and insurance companies, use BranchInfo data to

• Develop and profile trade areas
• Identify real estate opportunities
• Determine and modify facility type and design